The reason for the age group is because towards the younger audiences in this age range are at the stage of life of finding out about themselves. The film and the film opening holds the theme of identity, which would allow for associations with the audience.
The use of animation was involved a lot throughout the film opening, although because we didn't have a lot of time to spare we decided that mixing the 'real' footage with the animated (CGI) is easier and less time consuming but still be able to give off that look that it's in the "future". The size of the footage was also taken to consideration, instead of making it full screen which is 1080/1920 I suggested to the group that we change it to 1080/816 therefore, the footage will look cinematic. On the other hand the colour palette of the film was also a main thing. If it was in "normal" colours it wouldn't look as futuristic because the shots/scenes are from the present so we made the colour scheme more towards the cool colour (greenish blue). With some footage, for example where the potagonist is running away the background was a pavement and on the side there were grass, which doesn't fit the whole future theme because you wouldn't really be expecting loads of trees in a very futuristic world do you? So then I needed to mask all of the grass out and feather it so that it looks like the pavement is floating.
We used YouGov to further our horizon with possible audiences, so we searched for fans of Deus Ex:Human Revolution, as it holds similar elements to our film opening (identity, human vs machine).
These are the screenshots taken from the results.
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